Brews News Week: Women like beer too
Zoe Ottaway from Totem Marketing joins Matt and Pete as a special guest, with perfect timing as discussions take place around women in beer advertising. This weeks stories include: Townsville Brewery...
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Carlsberg will ‘probably’ stay the same downunder
Despite an attention-grabbing UK marketing campaign in which it acknowledged it’s ‘probably not the best beer in the world’, Danish brewer Carlsberg will not be making any changes to its Australian...
View ArticleBrews News Week: Invoice Enclosed
This week Pete, Matt and Zoe get together in Melbourne during Good Beer Week to record this week’s news roundup. As much as we wanted to avoid naming the Scottish Brewery, they again make it...
View ArticleGBW Trade Panels – How to Handle a Recall
During the recent Good Beer Week in Melbourne, the Cryer Malt trade hub at BeerDeluxe was once again a focus for the brewing industry with a number of important trade discussions taking place. Thanks...
View ArticleBrews News Week: “Disappointing”
Anything but “disappointing”, this episode contains the good, the bad and the ugly responses breweries have to backlash, how to win online beer ratings and much more. Brewery apologizes for Crips and...
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GBW Trade Panels: Labels – Regulations and Requirements
During the recent Good Beer Week in Melbourne, the Cryer Malt trade hub at BeerDeluxe was once again a focus for the brewing industry with a number of important trade discussions taking place. Thanks...
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Marketing beer during COVID-19 can be a minefield
Marketing during times of crisis like COVID-19 can be a minefield, rife with discussions about whether private companies should be joining the conversation. Whether it’s COVID-19 or the Black Lives...
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Nostalgia drives new retro beer
Pinnacle Drinks, owned by the Endeavour Drinks Group, has launched Stubbie, “a retro-style beer with a fresh new flavour”. The Stubbies beer, a 4.4% abv Kolsch brewed at Good Drinks in WA, with...
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Digital decals freshen tap offerings
Breweries are constantly looking for new and innovative ways to market their beer, and this becomes even more challenging when that marketing is outside their direct control. Digital tap decals have...
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Endeavour launches retail marketing arm
Editor’s note: Australia’s biggest bottleshop owner Endeavour Group has announced the launch of a retail media arm which it says will allow suppliers to promote their products throughout its store and...
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